Babou Studio
Jump to a section (Step 5 of 9)
What we do
We help you clarify your marketing, strengthen your brand, and build the digital systems that support real, sustainable growth.
Strategy first
Three core pillars that shape every engagement: strategy, websites, and systems.
Marketing strategy
Clarity before campaigns.
Websites
Your website should do more than look good — it should work.
Systems
Behind great marketing is a system that doesn’t fall apart.
How we work
Simple, focused engagements with clear phases.
What we don’t do
We stay focused, and collaborate where it makes sense.
Right fit?
A quick check on who we work best with.
Tell us what you’re building
Start a conversation — we’ll help you figure out the right path.
Back to Services overview

Systems & Custom Software

Behind great marketing is a system that doesn't fall apart.

Most businesses are held back not by ideas, but by systems: lost leads, scattered files, manual follow-ups, inconsistent workflows.

We design and build the internal tools that quietly keep everything running — so your website, marketing, and operations are actually connected.

What we create

Lead & Inquiry Management Tools

Simple systems for capturing, reviewing, and tracking leads from your website and other channels. For example: a dashboard where your team can see every inquiry, mark who has been contacted, and track outcomes.

Internal Dashboards & Lightweight CRMs

Custom views that show you what matters — contacts, projects, appointments, and follow-ups — without forcing you into a bloated tool.

Custom CMS & Content Libraries

From “internal YouTube/Drive” style media libraries to content management tailored to your workflow.

Secure Portals & Media Access

Systems where clients or partners can log in, view, and share content securely — great for high-value media or sensitive assets.

Automations & Integrations

Connecting the tools you already use — forms, email tools, calendars, CRMs — so data doesn't stay stuck in someone's inbox or a spreadsheet.

Why this matters

A great strategy and beautiful front-end don't mean much if:

  • No one follows up with inquiries
  • Data lives in ten different places
  • Your team can't see what's going on

We build systems that make your marketing and operations work together, not against each other.