Strategy, design and software · Malibu
You're great at what you do. Your systems should keep up.
We're the outside digital team for established service businesses. We rebuild how you show up online, sell and run, then stay on as your voice in tech.

~2x
Practice volume at a specialty clinic since its relaunch, per the client
~2x
Business at a local IT shop since its rebuild, per the client
2 people
The two who plan your project are the two who build it
Sound familiar?
Most businesses we meet have outgrown their systems without noticing.
Your website undersells you.
It doesn't say what you do, or why you're better than the next search result.
Leads live in your inbox.
Quotes, bookings and payments run on phone calls, email and a spreadsheet someone built years ago.
You can't tell what's working.
You pay an agency or a vendor every month, and nobody shows you what it's getting you.
What we do
Three steps, and you only take the next one if the last one worked.
01
Diagnosis
In seven business days we look at how you show up, sell and run. You get a plain-language report, a scorecard and a plan.
The fee comes off your rebuild if you go ahead.
02
Rebuild
Your website and the systems behind it: booking, quoting, client portals and admin tools, built around how your team actually works.
Live in about eight weeks.
03
Outside digital team
Monthly care, marketing and a report that shows what's working. We also deal with your software vendors, so you don't have to.
Monthly. Cancel with 30 days' notice.
How we work
Give us the problem, not a task list.
Most clients don't know their real problem when they call. That's normal. Finding it is our job.
Discovery first
We learn your business from you before we design anything.
No hand-offs
No account managers. You talk to the people doing the work.
Fast on purpose
Modern tools let two senior people move in weeks, not months.
We stay
After launch, we're your first call for anything digital.
Work
Businesses that were great at their work, and now look it.
Healthcare
A multi-location specialty practice
A new site built around how patients choose care, online booking, a staff admin tool, and monthly reports for every office. Patient data never leaves the practice's systems.
Volume roughly doubled, per the client.
Transportation
A regional chauffeured transport company
Pages for every route and venue customers search for, an instant quote that sends a branded PDF, and a private portal where staff price every request.
Quotes moved out of the inbox.
Local services
An independent IT repair shop
A site that answers "can you fix it?" in seconds, every lead in one list, and live reviews the owner chooses to feature.
Business roughly doubled, per the client.
Who we are
Big-company thinking, without the politics or the pace.
We left large companies to work with businesses that care about what they do. We met in Buenos Aires and built Babou in Malibu.
Sara Sanchez de Heredia
Founder · Strategy, brand and copy
Seven years building strategy, marketing and brand plans for HP, Volkswagen, SEAT and VC-backed companies.
Josh Tal
Co-founder · Technology
Software engineer from fast-moving startups. He builds the tools, and he's who you call when tech gets confusing.
Start here
Start with a diagnosis.
Seven business days. A plain-language report and a plan. If you go ahead, the fee comes off your first invoice.
Or email contact@baboustudio.com