Babou Studio
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What we do
We help you clarify your marketing, strengthen your brand, and build the digital systems that support real, sustainable growth.
Strategy first
Three core pillars that shape every engagement: strategy, websites, and systems.
Marketing strategy
Clarity before campaigns.
Websites
Your website should do more than look good — it should work.
Systems
Behind great marketing is a system that doesn’t fall apart.
How we work
Simple, focused engagements with clear phases.
What we don’t do
We stay focused, and collaborate where it makes sense.
Right fit?
A quick check on who we work best with.
Tell us what you’re building
Start a conversation — we’ll help you figure out the right path.
Back to Services overview

Marketing Strategy & Consulting

Clarity before campaigns.

Most marketing problems are not "you need more ads" problems. They're strategy problems.

We help you understand your customers, sharpen your positioning, and create a realistic plan for how you'll reach and convert them — before you spend a dollar on media.

What's included

Marketing & Channel Audit

A deep review of your current marketing efforts: website, messaging, funnels, content, email, social, search presence, and analytics. We identify what’s working, what’s confusing, and where you’re leaving opportunities on the table.

Market & Customer Research

Desk research, interviews, surveys, and analysis to understand your audience, their needs, and how they make decisions. This informs your positioning and which channels actually deserve your attention.

Positioning & Messaging

Clear articulation of who you serve, what you offer, and why it matters. We help you move from “we do everything for everyone” to a focused, compelling story your customers recognize themselves in.

Go-to-Market Strategy

For new products, services, or markets, we build a GTM plan that aligns your brand, channels, content, and operations. This includes launch phases, messaging angles, and what success looks like.

Channel & Campaign Strategy

High-level recommendations on where and how to show up: paid, organic, partnerships, content, email, and more. We outline the plan; you can execute in-house or with partners.

Ongoing Advisory

For clients who want continued guidance, we offer strategy retainers — giving you a “fractional marketing brain” without hiring a full-time team.

How we handle execution

We don't have to run your ads or produce every asset ourselves. Instead, we:

  • Design the strategy and roadmap
  • Help you select / brief the right partners (e.g., paid media agencies, video creatives, content teams)
  • Stay involved to ensure everything aligns with the strategy and your goals

You get senior-level strategy and consistent direction — without building a big internal team.