Babou Studio
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Hello
A boutique studio where marketing strategy, design, and software development live under one roof — run by the two people who actually do the work.
Why we built Babou
Strategic depth + technical skill, without the distance of a big agency or the fragmentation of a freelancer pile.
How we think
Strategy first. Less, but better. Systems over quick fixes. Human collaboration.
Meet the founders
Two perspectives. One studio. Strategy and systems working together.
Why boutique
Founder-led work, selective by design, no cookie-cutter playbooks, long-term mindset.
Who we’re best for
A quick fit check — and an invitation to start a conversation.
Back to Our Story overview

Sara + Josh

We’re a small team by design — and you’ll work directly with us.

Sara Sanchez de Heredia

Co-founder · Strategy & Marketing

Sara leads the strategic side of Babou Studio. Her background is in market research and marketing strategy, helping brands understand who they're speaking to and how to reach them in a way that actually resonates.

At Babou, she:

  • Conducts deep-dive marketing and brand audits
  • Leads market and customer research
  • Shapes positioning, messaging, and go-to-market plans
  • Designs channel and campaign strategies, from launch to growth
  • Guides clients through what to prioritize — and what to stop doing

Sara is at her best when she's untangling messy marketing situations, finding the signal in the noise, and crafting simple, grounded strategies that teams can actually execute.

Sara Sanchez de Heredia
Joshua Tal

Joshua Tal

Co-founder · Technology & Digital Systems

Josh leads the technical and product side of Babou Studio. He designs and builds the digital experiences and internal tools that bring strategy to life.

At Babou, he:

  • Designs and develops websites focused on clarity, UX, and SEO
  • Builds internal systems for managing leads, clients, and content
  • Creates custom dashboards, lightweight CRMs, and content libraries
  • Connects tools together so data doesn't get lost in spreadsheets and inboxes
  • Translates complex needs into simple, usable software

Josh moves comfortably between design and engineering, making sure the technology supports real-world workflows instead of getting in the way.

Two perspectives. One studio.

Our clients don't have to choose between "the marketing people" and "the tech people." You get both — in one small, tight-knit team.

  • Sara looks at your market, brand, and funnel from the outside in.
  • Josh looks at your systems, data, and infrastructure from the inside out.

Together, we map where you are today, where you want to go, and what has to change in both your marketing and your systems to get you there.

When we bring in freelancers or partners — for example, video production, ad management, or specialized design — we stay at the center, making sure everything lines up with the strategy and the quality bar.